
January’s third Monday, “Blue Monday”, is thought to be the most depressing day of the year. It isn’t… Read our 5 tips below on how you can avoid this PR stunt and be happier than ever.
Blue Monday is a PR stunt that was originally dreamed up by psychologist Cliff Arnall for Sky Travel in 2004 to sell holidays. It is a myth, a false calculation based on the formula below, with no scientific backing.
W = Weather
D = Debt
d = Monthly salary
T = Time since Christmas
Q = Time since failing our new year’s resolutions
M = Low motivational levels
Na = The feeling of a need to take action
Frustratingly while this should be taken as tongue in cheek, this PR stunt preys on the mental fragility of people, following the darker, colder season and actually encourages the feeling of ‘feeling blue’. Which we at Floatworks try to discourage at all times.
Selfcare is so important, now perhaps more than ever, so don’t listen to the commercial waffle of when you feel the ‘bluest’. Turn that frown upside down, take a deep breath and enjoy life to the fullest.
Experience ‘The Deepest Relaxation’ and book a float today. You are worth it.
BOOK A FLOAT